PT Pindad (Persero) Achievements at 2013 BUMN Marketing Award

PT Pindad (Persero) successfully obtained two awards at 2013 BUMN Marketing 2013 event. At this annual event, PT Pindad (Persero) got the “Silver Winner” for the “Strategic” category and “Bronze Winner” for the “Tactical” category. PT Pindad (Persero) President Director executor duty, Tri Hardjono accepted the awards on the event that held on August 28^th, 2013 at Flores Ballroom, Borobudur Hotel, Jakarta. This awarding event was opened by Ministry of State Owned Enterprises, Dahlan Iskan.

BUMN Marketing Award is an appreciation for the marketing practitioners at each of BUMN (SOEs) companies in formulating strategy and applying it in marketing products with various types and characteristics. Moreover, this award was given to stimulate and give a more attention for marketing world at BUMN companies. Furthermore, Dahlan Iskan added that this event hopefully could encourage the marketing practitioners to not only great on formulating the marketing theories, but also smart and clever to apply the strategy at the actual moment.

About 44 BUMN companies participated on this event, competed to get the best title. Some competent judges from marketing field, was also attended to assess the best marketing strategy from BUMN companies and the best Chief Marketing Officer. The assessment criteria were also changed on its weight for “Strategic” category (consist of brand, product, and consumer management), “Tactical” Category (consist of communication and sales and service), and “Special Award” category (consist of marketing 3.0 and new wave marketing), in order to make the assessment content would be better form year to year.

The BUMN Marketing Award was a part from 2013 BUMN Marketing Day event series on that day. Beside the awarding event, there was also “Sharing with The Champion” event where the winners from “The Best CMO” category and “Gold Award” category shared their success story on how formulating and executing the marketing strategies from different BUMN companies. The exhibition of various BUMN companies was also enlivened this event. Hopefully, these awards could encourage PT Pindad to formulate a better marketing strategy at the future. (Anggia)