PT Pindad Receives 2nd Rank on Infobank Digital Brand Awards 2022

PT Pindad won the 2nd rank corporate brand award for the category of State-Owned companies with assets of 5 to s.d. 10 Trillion Rupiah at the Infobank Digital Brand Awards 2022 on Thursday, 7 April 2022 at Shangri-La Hotel Jakarta. The award was presented by the Managing Editor of Infobank Magazine, Ari Nugraha to the Manager of PT Pindad Jakarta, Asep Supardi representing the company's BoD. 1st place in this category was won by PT Pelni and 3rd place was won by POS Indonesia.

The 11th Infobank Digital Brand Awards 2022 was organized by Infobank Magazine in collaboration with Isentia. This award is an appreciation for companies that have succeeded in promoting their products or services digitally. The ranking assessment is based on the assessment of the 2022 Digital Brand Index Survey.

The activity began with a sharing session entitled "Brand Building and Advancing Marketing Strategy in the Metaverse Era" with the President Director of PT. Bank Central Asia, Jahja Setiaatmadja which was then continued with the awarding of awards by Isentia.

The Manager of PT Pindad Jakarta, Asep Supardi who received the award representing the company's management, was proud of Pindad's achievements at the 11th Infobank Digital Brand Awards 2022 and hopes that this award will encourage a better Pindad brand and performance in the future.

The President Director of Infobank Media Group, Eko B. Supriyanto said that this time Infobank Digital Brand will increase our awareness regarding new branding strategies that need to be carried out in this digitalization era.

“I see that the digitalization process has changed the way we do business. Financial service companies need to pay attention to this assessment, because we live in an era that places social media as the center of life,” said Eko.

Meanwhile, Regional Insights Director for Emerging Markets, Southeast Asia, Isentia Lady Ochel C. Espinosa, revealed that in facing competition in this century, the use of social media in communication strategies is very important. "Through social media monitoring, business people can find out the latest needs of the community so that improvements and new innovations can be made to maintain or increase market share," explained Lady.

PT Pindad's Corporate Brand currently has a fairly high media exposure, especially in the SOE Manufacturing cluster. This is proven by media monitoring which is carried out regularly every month by the Ministry of SOEs where PT Pindad always occupies the top 3 in the cluster.