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Establishing Synergy and Cooperation, Media Supports Pindad to be a Global Company

The success of PT Pindad (Persero) as a business company that has continued showing positive performance is inseparable from the role of mass media in supporting the development of Pindad business so far. PT Pindad through the Corporate Secretary Unit, especially the corporate department, greatly appreciated the cooperation and contributions of the media which had contributed to the publication of information related to Pindad both in the form of products and company activities.

"We raise the highest appreciation to the media colleagues for their cooperation so far, the establishment of effective communication will continue to continue to support Pindad to become a global company". This was stated by the Corporate Secretary, Tuning Rudyati in "Coffee Morning" Pindad with Media, at the PT Pindad Head Office, Bandung, Friday (07/12/2019).

In addition, good relations so far that are interwoven with media that have a large effect to the public are expected to not only have implications for the company's image but also help to push towards product promotion that provides a positive picture especially for prospective customers in order to boost sales.

Beside, the internal corporate strategy was carried out by maximizing various platforms. The information media from PT Pindad is growing with the emergence of a new face from the company's sophisticated and modern website.

Built in new design and content renewal, the new official company website presents new experiences and makes it easier for users to enjoy PT Pindad's information contents. Establishing a website as a tool of marketing symbolizes the company's commitment for business continuity and its prospects in the future. Hopefully, the new website can become an interesting information bridge from PT Pindad for the public.

In addition to the website, media renewal is also present on other strategic platforms, namely social media. Pindad social media line consisting of Instagram, Twitter, Facebook and Youtube gradually comes in new nuances.

The renewal of the content and commitment of PT Pindad to present live information began to show the experience of accessing information in real-time.

Pindad social media presents a new standard in its publication, namely the consistency of visual design and synchronizing between business publications, activities, and company products. Supported by sustainable management and adaptation to changing trends, Pindad social media is expected to consistently show the existence of Pindad.

PT Pindad (Persero):

PT Pindad as a state-owned limited liability company was formed in 1983. The company whose historical roots have been established since the Dutch colonial period, is actively producing various defense equipment for Indonesian National Army (TNI), and has also exported a number of reputable products such as ammunition, weapons and combat vehicles to global market. In addition to defense equipment products, PT Pindad also produces industrial machinery and heavy equipment such as excavators, railroad hooks, traction motors, generators, tractors up to crane ships.

For more information, please contact:

Corporate Secretary, Tuning Rudyati

E-mail: tuning@pindad.com